The mission

Produce three films that will be used for Facebook advertising and brand building. Tenkara is a simple method of fly fishing and they wanted to appeal to three different audiences. Mountain bikers, backpackers and people who haven't heard of Tenkara style fishing.

Distribution

The main distribution channel for these videos are Facebook advertisments. So far these videos have amassed over 550,000 views on Facebook and Youtube.

ABOUT TENKARA ROD CO

Tenkara Rod Co is based out of Driggs, Idaho and are proud to be surrounded by some of the worlds best trout rivers and streams. They love the outdoors as well as the simplicity and beauty nature has to offer. Fishing gives people a chance to get out and and enjoy this beauty. The complexity and expense of fly fishing can be daunting to someone who just wants to throw a line and catch some fish. Tenkara gives people this opportunity. With a rod, a line, and a fly, you can go to a river, lake, or stream and catch some fish. That's what made us fall in love with Tenkara.